Over 25 years catering experience, 17 years within the UK food industry

We have first-hand knowledge of starting up and growing a plant-based food business. 

Zest is led by founder Jennifer Pardoe, based in London.

Jennifer previously co-founded Pardoe & Wood, an award-winning Sandwich & Coffee bar startup in the UK. As the MD for 5 years, she developed over 150 products and grew sales to gross £1.1m in 2011.

Prior to P&W, Jennifer held Senior Management roles for 5 years at Eat Ltd, a leading UK food retailer, with involvement in factory & retail operations, NPD and management of retail concessions within Topshop and Selfridges. Other UK Retail Management experience included Starbucks, requiring travel to Kuwait and UAE for franchise partnerships.

Working with founder James Learmond and Director Nick Nathan for Crussh Juice Bars (1998), Jennifer's first UK employment inspired her love of fresh juice and juice bar operations. Crussh now operates 25+ stores in the UK.

All roles demanded a sharp eye on detail, urgency and financial results.

Zest in the News




Zest's Guardian article By Damien Clarkson feat Jamie Oliver, Timothy Shieff, Club Mexicana - Businesses and Entrepreneurs Seize Opportunities


For Speaker / Event enquiries please send us a tweet @zestadvice


What do our clients say?

" The support that I've had from Zest has been invaluable in helping me with every major decision. It makes a huge difference to have someone to discuss things with who has 'been-there-done-that'. "

The immediate feeling you get when you encounter Zest is that they care.  They really care.  They want you to succeed and will draw upon their wealth of knowledge in many fields to help you find the right answers "

" All in all a thoroughly professional and rewarding experience and one which I would recommend. "

" We partnered with Zest to update our cafe & restaurant menu with more plant-based options. The transformation was a breath of fresh air for our business and appealed to all customers, not just vegans and vegetarians. "

" Zest is different - they've had businesses start, fail, succeed, secure UK investment & bank debt - and learnt from mistakes. Their insight has been extremely useful to our company. "

" When you enter the world of the Zest Client Area, you get an instant hit of motivation.  It quickly becomes your go-to page for news, reference, fixed resource. It's like walking into the not-too-distant future of food, and the future looks bright. It has also saved  time searching the internet for reports and case studies for our board meetings. It's all there in one place. "

" The Zest team 'get' the full-on pressing urgency and demands of growing a business. They have that true entrepreneurial drive to make things happen fast. "

" Zest ....teach you how to do things for yourself, so you don't become so heavily reliant on the ongoing working arrangement. Zest are the new breed of solutions agency, especially if you have a 'virtual' team working for you ...to stay flexible on commitment and cost" 

" All fees are fixed and upfront - no ugly surprises to go over budget with. "